All You Need to Know about Web Traffic Control
The amount of traffic determined in a particular web site will show its popularity over other web sites. By evaluating the statistics of visitors, there is a possibility of locating the shortcomings of the web site and improving it. This will encourage more visitors to view the web site.
Nevertheless, it also needs necessary protection against harmful elements in the Internet. Therefore, in addition to encouraging web site visitors, another factor to take care of is properly controlling the web traffic.
Limited Access
Most of the pages are accessible to the visitors. However, several sections need to be restricted, allowing only authorized people to visit such sections.
Examples of these web sites are for downloading different genre of files such as music and movie files. Some web sites are requiring the visitor to have their registration be completed before accessing its pages.
In case of online viewing subscription, visitors must have their own user name and identification number or password in order to gain access to the web site’s pages. These kinds of web sites are only allowing people who subscribed to their web site’s services.
Increasing Web Traffic
Either there are “off-limit” segments in a particular web site or “pay per view” sections, the main purpose of web sites is to gain popularity to web visitors. Even there is limited access, web site administrators still formulate strategies to increase web traffic.
One of these strategies is by placing the web site in popular search engines and purchase of advertisements such as pop-ups and bulk email messages.
The web site must be placed in the first page of the search engine. Remember that once the visitor already found one in the first page, the percentage of browsing the subsequent pages is getting lower.
Aside from proper placement of the web site in search engines, other things can increase its web traffic. One way is by offering free ebooks or articles. It can be used to build some links directly to that web site. This can be done by sending email to similar web sites and asking if it is willing to be linked in that particular web site.
Another is by writing to e-zines or to free article web sites. It will be of great help in establishing a popular link directly to that particular web site.
Paid Advertisement
There are web sites that prefer advertising on other popular web sites. It is usually called e-marketing. It takes the form of the following:
* Banner advertising. In most pages bears different banners of other web sites. It is sold in thousands, and referred to as cost per impression (CPM).
* Pay per clicks. These are keywords or key phrases that advertisers are providing to their clients. The visitors can only “click” and gain access to a particular page if he pays for it.
Pop-up advertisements are also form of advertising to attract more visitors in a web site. However, most people consider it as a nuisance and bearers of different genres of viruses.
Traffic Overload
Too much web traffic can slow down or even facilitate total failure of access to a certain web site. It is usually caused by huge volume of file requests going to the server than it can handle. It can annoy the visitors accessing to some vital information. It is a factor that every web site administrator must be considered.
Aside from overloading, several programs force a particular web site to close. One example is the denial of service attacks (DOS attacks). It works by attacking a computer system or network. It can result to loss of service to users.
It sends more requests in a web site than the actual one it could handle. Viruses have also been used for large-scale DOS attacks.
A sudden explosion of publicity may also cause web traffic overload. Examples of these are quickly propagating emails and link from a popular web site that can result to a sudden boost in visitors that overwhelms the web site.
Some web sites have been forced to close after sudden mass increase of traffic. The ones forced to close are particularly those run by individual charter the bandwidth from an Internet service provider or a hosting web site.
There are also web sites supported by large companies running such have also caught their own servers over popularity.
It is important that a web site can handle possible web traffic problems. Anticipate its consequences or get the web site close is the decision of the web site administrator.
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